Every leak in your Google Ads, found. And exactly how to fix it.
You give us read-only access. Forty-eight hours later you have every problem in your account and on the website it sends people to, ranked by what it's costing you, each with the precise steps to fix it: which screen, which setting, what to change it to. Do it yourself in an afternoon, or ask us. Nothing in your account is touched. Everything in the report is yours.
Three people book this. All three get the same report.
"I can't tell if it's working."
Trades, clinics and local services running search ads and looking at a dashboard that doesn't answer the only question that matters: is this bringing in customers?
"I want a second opinion."
You pay a retainer and get a monthly PDF. The audit is an independent read on what's actually being done, what isn't, and what it's costing. Plenty of people use it to have a better conversation with the agency they already have.
"I set it up in an afternoon."
Google's defaults are built to spend your money, not save it. If you built the account yourself, the audit is the cheapest afternoon of education you'll ever buy, and it comes with the instructions to keep running it yourself.
Nine places the money usually goes
Every account is different, but the leaks aren't. These are the nine we open first, because between them they account for most of the waste we've ever found. Seven are in the account. Two are on your website.
Broad match leakage
What it is. Broad match lets Google decide which searches your ad shows for. Left alone, a plumber's ad ends up on "plumbing course" and "how to fix a tap yourself."
How we find it. We read the search terms report for the last 90 days, the queries Google makes available (it hides some low-volume ones for privacy, and we say how much is hidden), and total what the irrelevant ones cost.
Smart bidding without the data
What it is. "Maximise conversions" and Target CPA need a steady stream of real conversions to learn from. On three a month, they guess, expensively.
How we find it. We compare the bidding strategy to the conversion volume it actually has, and look at what cost-per-click did after it was switched on.
Match types that quietly changed
What it is. Google has changed how match types behave several times. A keyword you set up as "exact" three years ago doesn't mean what it used to.
How we find it. Change history, keyword by keyword, and the search terms each one is now triggering.
"Conversions" that aren't
What it is. A conversion should be a call, a form or a booking. Often it's a page load, a button hover, or one real lead counted twice by two tags.
How we find it. We open every conversion action, check what fires it, and test it ourselves on your site.
Ads running when nobody calls
What it is. Clicks at 2am, clicks from suburbs you don't serve, clicks from tablets that never convert. All real money.
How we find it. Spend and conversions broken down by hour, day, location and device, then compared against when your phone actually rings.
Overlapping with yourself
What it is. Two campaigns bidding on the same search. A shared budget starving your best location. No negative keywords, so the same search can land in either campaign, which muddles the budget and the reporting and makes the account impossible to read.
How we find it. Keyword overlap across campaigns, budget allocation against performance, and the negatives list, or the lack of one.
Where the clicks land
What it is. You pay for every click, including the ones that land on a page that takes six seconds to load on a phone, hides the number, or has a form that doesn't send. The ad did its job; the page threw it away.
How we find it. We open every landing page on a phone, time it, try the form and the call button, and check the tracking tag is there and firing once.
Switches Google turned on for you
What it is. Auto-applied recommendations, search partners, display expansion, "presence or interest" locations. Every one defaults to on, every one spends more, and none of them are explained.
How we find it. Every campaign's settings, read by hand, against a list of the defaults that cost money. Each one that's on goes in the report with the exact path to turn it off.
Billing, tags and conversion rules
What it is. The unglamorous stuff: a lapsed card that paused your ads for nine days, a conversion rule pointing at a URL that no longer exists, a Google tag installed twice. None of it shows up in a dashboard. All of it costs you.
How we find it. We read the billing history, open the tag on your site, and click through every rule. It's boring, which is exactly why it's usually never been done.
Every finding comes with instructions
Not "consider reviewing your match types." The screen, the setting, the new value, in order, written so that someone who has never opened Google Ads can follow it. This is what most audits leave out, because it's what makes you not need them.
- Every fix has a time on it. Twenty minutes, five minutes, an hour. You'll know before you start.
- Every fix says who can do it. Nearly all of them: you.
- Every fix tells you how to stop Google undoing it. Because it will try.
- If you'd rather we did it, the same time estimate becomes a written quote. No pressure either way.
- Open Google Ads → Campaigns → Emergency repairs → Keywords.
- Tick plumber, plumbers and plumbing. Click Edit → Change match types → Phrase match. Save.
- Left menu → Negative keywords → + → paste the list on page 8 of this report (52 terms). Add to the campaign, not the ad group.
- Go to Recommendations → Auto-apply. Turn off "Add broad match keywords" so Google can't undo step 2.
- In two weeks, open Insights and reports → Search terms. If anything odd is still there, add it to the negatives. That's the whole habit.
Page one is the whole story.
The report opens with a single page you can read in five minutes: what's leaking, what it's costing, what to do about it, in that order. The detail is behind it for whoever wants it.
- The one-page summary. Every finding, ranked by dollars at stake.
- The full findings. Each one with the evidence and step-by-step instructions: which screen, which setting, what to change it to, how long it takes.
- The website checks. What's stopping clicks becoming calls, and how to fix that too.
- Negative keyword lists, ready to paste into your account.
- A 30-minute call to walk through it, with whoever runs your ads if you'd like them there.
- What's working, and what we can't tell. The parts to leave alone, the search terms Google hides, and the estimates that are estimates.
- Everything stays yours. Fix it yourself, hand it to your agency, or ask us to do it. The report doesn't change.
From access to answers in two working days
The clock starts when payment and read-only access have both landed and we've confirmed the account is in scope. Granting access takes about three minutes; we send the exact clicks. Weekends and public holidays don't count, and if we're at capacity we tell you the date before you pay.
You grant read access
Google Ads → Admin → Access and security → add hello@moondigital.nz as Read only. No password, no account transfer. You can remove us at any time.
We're in and reading
Search terms, change history, conversion actions, billing, schedules, structure. Every setting, by hand. We'll tell you if we need anything else.
Findings written up, with the fix for each
Every dollar figure is re-derived from the account before it goes in, and overlapping causes are counted once. Lissy checks that the evidence supports each finding and the totals reconcile, and lists what stays uncertain. Every fix is written as steps and checked against the live account so the screens match what you'll see.
Report in your inbox, call offered
Page one, the detail, the negative lists, and a link to book your 30 minutes. Read it first. Then we talk.
Read-only. In writing.
An audit only works if you can trust that nothing was touched. So here's what we won't do, alongside what we will.
One number, one scope.
One Google Ads account, its Search campaigns (up to two, or about $5,000 a month in spend), the available search-term data for the last 90 days, every setting and conversion action, and the landing pages those campaigns send people to. Larger or unusual accounts are quoted in writing before you pay. Account changes aren't included. GST is.
Request the audit →- One-page summary, ranked by dollars
- Full findings with evidence and step-by-step fixes
- Website checks: speed, phone, form, tracking
- Negative keyword lists, ready to paste
- 30-minute walkthrough call
- Everything yours, forever
If we open your account and find less than $595 a year in waste, we'll tell you that too. Fix it yourself and it never costs another cent. If you go on to hire us for Google Ads management, the audit fee comes off your first month. Want a lighter look later? That's the $300 Health Check.
Before you book
Do you need my password?+
No. Google Ads lets you grant access to an email address with a chosen level. You add hello@moondigital.nz as "Read only", we get in, and you can remove us with one click any time afterwards. We send you the exact steps with screenshots when you book.
Do I have to hire you to fix what you find?+
No. Every finding comes with step-by-step instructions written for someone who has never opened Google Ads: the screen, the setting, the new value, in order. Most people do the fixes in an afternoon. If you'd rather we did them, every fix has a time estimate on it and we quote in writing. The report is built so you don't need us.
Is $595 the full price?+
Yes. $595 including GST, one payment, no add-ons. Same for the $300 Health Check.
Will you touch anything in the account?+
We can't. Read-only access doesn't allow changes, which is the point. The audit is a report, not a service call. If you want the fixes done, that's a separate conversation and a separate, written quote.
My agency runs the account. Is this awkward?+
It doesn't have to be. You own the account, so you can grant read access without asking anyone. Most agencies are fine with it; the good ones welcome it. If yours objects to you seeing your own data, that tells you something too.
What if you find nothing?+
Then you get a short report saying your account is clean, with the evidence, and you've bought certainty for $595. It hasn't happened yet, but we'd be pleased to write it.
How much of this is automated?+
Pulling the data out of Google Ads is done with software, because doing it by hand would take days and add nothing. Reading it, deciding what matters, checking the tags on your site and writing the report is done by a person. The report says which parts were which.
Do you audit Meta or other ad accounts?+
The audit is built for Google Ads search campaigns, where the waste is easiest to find and the fixes are most certain. If you're spending on Meta as well, mention it when you book and we'll tell you honestly whether a look is worth paying for.
Book the $595 audit
We reply within one working day with a fit check. If it suits you, the reply has the invoice, the access steps and a delivery date. If it doesn't, it says so.
Don't put passwords, customer or patient details in this form. Access, where needed, is granted inside the platform after the fit check. How we handle your information.
$595 · incl. GSTRequest it →