You meant to send that reminder. Now it sends itself.
Booking reminders, a thank-you and review request after the visit, a check-in a few weeks on, and a newsletter when you actually have something to say. Built once in your own Mailchimp, Brevo or booking system. Every automated message is labelled as one, in your account and in your report.
Three businesses that already have the customers. They just stop talking to them.
"They book, they come once, I never hear from them again."
Physio, chiro, dental, podiatry, massage. A reminder the day before is the cheapest thing you can do about no-shows, and a note two days after is the easiest way to get the review you'd otherwise forget to ask for.
"I do a good job and forget to ask for the review."
Plumbers, electricians, landscapers, cleaners. The job's done, the invoice is paid, and the moment to ask has passed. A short message two days later with one link to your Google review page, sent once, never chased.
"There are 1,400 people in Mailchimp. I sent one email in 2023."
A simple quarterly newsletter, written by a person, with one thing worth reading. And a look at where those 1,400 addresses came from before anything goes to them.
What gets automated, what doesn't, and whose account it lives in
Automation is fine when the message is the same every time and the person knows it's automated. It's a problem when it pretends to be you. We draw the line in the same place every time.
Messages that are the same every time
Booking confirmation. The reminder 24 hours out. The thank-you and review request two days after. The check-in six weeks on. A person writes each one once, you approve it, the system sends it on a timer. Each template is named "AUTO" in your account so nobody has to guess.
Anything that pretends otherwise
The newsletter, written fresh each time. Replies to complaints. Anything to a lapsed customer that starts "Hi Sam, I was just thinking about you." If a message should sound like a human typed it, a human types it. We won't build a drip sequence that fakes that.
Built where you already log in
Mailchimp or Brevo for the newsletter and check-ins. Your booking system for confirmations and reminders, if it can send them (Cliniko, Jane, Timely, ServiceM8 and most others can). We use our own user, which you can remove. Nothing routes through a Moon Digital login.
People who actually said yes
We never buy, scrape or import a list. Your subscribers are people who booked with you or ticked a box on your site. If you've got an old spreadsheet of "contacts", we'll go through where it came from with you before a single address is added.
Working, on every message
One click, no login, no "are you sure". Reminders get an easy opt-out too. Your business name and a way to reach you sit in the footer of everything. We test the unsubscribe link ourselves before anything goes live.
What "keep it tuned" means
Once a month a person checks that every automation actually fired, fixes any template your booking system broke in an update, adjusts wording that isn't getting replies, and drafts the quarterly newsletter for you to approve. Cancel any month. The automations keep running without us.
New Zealand's Unsolicited Electronic Messages Act 2007 asks three things of marketing email: the person consented to hear from you, the message says clearly who it's from and how to contact you, and there's an unsubscribe that works. A customer who gave you their email when they booked can usually be emailed about your business. A stranger from a bought list can't.
That's the plain version, not legal advice. The Department of Internal Affairs publishes the detail, and we build every sequence to meet all three points by default.
Five messages. Four of them automated.
This is the map we hand you when the setup is done: what sends, when, from which system, and whether a person or a timer sends it. Yours to keep and change.
- Filled dot, automated. Written by a person once. Sent by your booking system or Mailchimp on a schedule. Labelled "AUTO" in the template name.
- Hollow dot, a person. Written fresh each time, by us for $150 a month or by you. Never put on a timer.
- Nothing sends before a booking. No cold sequences, no "we noticed you visited our site".
- Every message names you and has a working unsubscribe or opt-out in the footer.
"You're booked for Tuesday 14 October, 3:15pm, with Sam at our Dominion Road rooms." Date, time, address, how to change it.
"See you tomorrow at 3:15pm. Reply C to confirm, or call 09 000 0000 to move it." Short. The one message people are glad to get.
"Thanks for coming in. If Sam helped, a Google review helps the next person find us." One link to your review page. Only sends if the appointment was marked attended. Sent once, never chased.
"How's the knee holding up? If it's playing up again, here's the booking link." Skipped automatically if they've already rebooked.
New Saturday hours, a new physio, one useful thing about the season. Written fresh each time. Never on a timer.
Look, write, build, test on ourselves.
Setup usually takes two weeks. The slow part is you approving the words, which is the part that should be slow.
We look at what you've got
Which booking system, which email tool, what's already sending, and where the existing list came from. Half the time the booking system can already send reminders and nobody switched them on.
We write the messages
A person writes each one, in plain words, with your name on it and your phone number in it. You approve every word before anything is switched on. Nothing you haven't read goes to a customer.
We build it in your account
Under your login, with our own user. Each automation named "AUTO — 24h reminder", "AUTO — review request", so anyone who opens the account can see what's automated without asking.
We test it, then hand it over
We book a fake appointment for ourselves and watch every message arrive, on a phone, including the unsubscribe. Then you get the sequence map and the change log. The logins were always yours.
Your list, your account, your name on it.
Email is the easiest place in marketing to do something quietly shabby. So here's what we won't do, in writing, beside what we will.
Set up once. Then it's yours.
Typical setup is $600–$900 depending on how many messages you want and whether your booking system can send them itself. Quoted in writing before we start. The optional $150 a month to keep it tuned is month to month; cancel any time and everything keeps running.
Get a quote →- A look at what's sending now and where your list came from
- Up to five messages, written by a person, approved by you
- Built in your own account under your login
- Sender details and unsubscribe set up and tested
- Tested end to end on a real phone
- The sequence map and a change log
If your booking system already sends good reminders, we'll say so and set up only what's missing, for less. If you have no bookings and no list yet, this isn't the first thing to buy; start with a website that takes bookings or Google Ads, set up properly. The optional monthly option includes the monthly report and one 20-minute call; after a one-off setup, reporting stops when the setup is handed over.
Before you switch it on
How much of this is automated?+
The sending is. That's the point of it. A person writes each message once, you approve it, and your booking system or Mailchimp sends it on a schedule. The writing, the testing and the monthly check are done by a person. The newsletter is written fresh every time, by us if you take the $150 option or by you if you don't.
Every automation is named as one in your account. In your monthly report, "AUTO — 24h reminder sent 212 times" is listed as an automation, not as work we did.
Do I need consent to email my customers?+
For marketing messages, yes. The Unsolicited Electronic Messages Act 2007 asks for consent, a clear sender, and a working unsubscribe. Consent can be inferred from an existing customer relationship, so someone who booked with you and gave their email can usually be sent your newsletter. Someone whose address you bought or found can't.
Booking confirmations and reminders about an appointment they made are a different category, but we put an opt-out on those too. This is the plain version, not legal advice; the Department of Internal Affairs publishes the detail.
Which systems do you work in?+
Mailchimp and Brevo for newsletters and check-ins. For confirmations and reminders, whatever you book in: Cliniko, Jane, Timely, ServiceM8, Tradify, Fresha and most others have automations built in. If you can log in and it has a "reminders" or "automations" screen, we can almost certainly work in it. If it can't do something you need, we'll tell you rather than bolt on a third tool.
What happens if I stop paying the $150 a month?+
Nothing. The automations are in your account, under your login, and they keep running. You lose the monthly check, the fixes when your booking system changes something, and the newsletter draft. You can pick it up again later, or do those yourself.
Will asking for reviews get me in trouble with Google?+
Asking every customer for a review is fine. Asking only the happy ones, which Google calls review gating, is against its policy, and so is offering anything in exchange. So the request goes to everyone who attended, once, with no incentive and no chasing. If someone had a bad visit, you'd rather hear it by reply than read it on Google anyway.
Can I write the newsletter myself?+
Yes, and plenty of people do. We set up the template in Mailchimp or Brevo, show you how to send it in about fifteen minutes, and leave you a one-page checklist: one useful thing, your name at the bottom, unsubscribe link present, test send to yourself first.
Set up the follow-up
We reply within one working day with a fit check. If it suits you, the reply has the invoice, the access steps and a delivery date. If it doesn't, it says so.
Don't put passwords, customer or patient details in this form. Access, where needed, is granted inside the platform after the fit check. How we handle your information.
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