Moon Digital/Services/Health Check
The $300 Health Check

Google changes your account when you're not looking. We check whether it did.

A lighter version of the audit, whenever you want one. No subscription, no contract, no reminder emails. You book it when something feels off, or every few months for peace of mind. We open the account read-only, check the things that drift, and send you a one-page note within one working day: still fine, or here's what moved and how to put it back.

$300 incl. GSTOne working dayOn demandRead-only
When to book one

Five moments that usually mean something moved

Email from Google

"We've applied some recommendations."

Or "your campaign is limited by budget." Both are Google telling you it has changed, or would like to change, how your money is spent. A check tells you what actually happened and whether to undo it.

Spend jumped

"The bill was bigger this month."

Broad match creeping back, a new keyword Google added, search partners switched on, or a budget raised by an auto-apply. Usually one of four things. We find which.

Phone went quiet

"Same spend, fewer calls."

Often tracking, not the ads: a tag that stopped firing after a website update, a form plugin change, a call-tracking number that expired. The dashboard won't tell you. A check will.

Before a busy season

"I want it right before summer."

A quick look at schedules, budgets, locations and the negatives list before the months that matter, so the account is tight when the searches arrive.

Every three months

"I'd just like to know."

Accounts drift. Google's defaults re-assert themselves. A quarterly check costs less than one bad month of broad match, and it lets you stop thinking about it in between.

Not for you if

"It's never been sorted."

If nobody has ever gone through the account properly, start with the $595 audit. The Health Check assumes there's a good baseline to check against; without one it's a shallow look at a deep problem.

What we check

The things that drift

The audit looks at everything once. The Health Check looks at the handful of things that change on their own, or that Google changes for you. Each one is compared against the last known-good state of your account, and each finding comes with the same step-by-step instructions as the audit.

  • Search terms since last time. New irrelevant queries, and the negatives that stop them.
  • Google's changes. Auto-applied recommendations, new keywords, match types that moved, networks that switched on.
  • Conversion tracking. Still firing, still once, still on the right actions.
  • Spend pacing. Budget against actual spend, and spend against real leads.
  • Schedule, locations, devices. Still set the way they were left.
  • Landing pages. Still loading, still tracked, form and phone still working.
Health Check · 14 NovExample
AccountAuckland trades business
Compared againstAudit fixes · 2 Sep
VerdictTwo things moved
What moved
1 · Google auto-applied "Add broad match keywords" on 28 Oct$61 so far
Fix: Recommendations → Auto-apply → untick. Then Keywords → remove the 6 it added (listed). 5 min.
2 · Form tag stopped firing after the website update on 3 Nov7 leads uncounted
Fix: re-add the tag to the thank-you page (steps attached). 15 min. Nothing wrong with the ads.
Still fine
Search termsClean · 3 new negatives suggested
Schedule, locations, devices, networksAs left
Spend pacingOn budget
Next check suggestedFebruary, or when Google emails you
Illustrative. Your note will be one page, in this shape, within one working day.
How it works

Book it, forget it, read one page

01

Book

Form below, or email. If we did your audit we still have read-only access unless you removed it; if not, we'll send the three-minute steps.

Same day
02

We check

The drift list, compared against the last known-good state. Software pulls the data; a person reads it and decides what matters.

Within one working day of access
03

You get one page

What moved, what it's cost so far, how to put it back, and what's still fine. Instructions written like the audit's.

Email · read in 3 minutes
04

Then nothing

No subscription starts. No follow-up sequence. You book the next one when you want it, or never.

Your call
The rules

On demand means on demand

What we won't do
Turn it into a subscription.No monthly charge, no auto-renew, no "you'll want this every month". You book each one.
Change anything.Read-only. The note tells you what to change; you, or we on a written quote, do the changing.
Find things that aren't there.If nothing moved, the note says "nothing moved" and it's short. That's the result you're paying for.
Sell you the audit again.If the account's baseline is good, the check is enough. We'll say so.
What we will do
Compare against a known-good state.Your audit fixes, or the last check, are the yardstick. Drift is measured, not guessed.
Put a dollar figure on what moved.So you can decide whether to bother.
Write the fix as steps.Same format as the audit: screen, setting, value, time.
Tell you if it's the website, not the ads.Half of "the ads stopped working" is a tag that stopped firing. We check both.
Price

One number. Whenever you like.

Google Ads Health Check
$300incl. GST · per check

Any account we've audited, or any account that's been properly set up by someone. Not sure which yours is? Ask, and we'll tell you honestly whether to start with the audit instead.

Request a Health Check
Included
  • The drift list, checked by hand
  • One-page note within one working day
  • Dollar figure on anything that moved
  • Step-by-step fixes, audit style
  • No subscription, ever

If you're on Google Ads management with us, checks like this happen every week as part of the fee and you don't need this page.

Questions

Before you book

Do I need the audit first?+

Usually, yes. The Health Check compares your account against a known-good state, and the audit is how that state gets created. If someone competent has already set the account up properly, a check can work from there. If nobody has, book the audit; a check would just find the same big problems without the full instructions.

Is it really not a subscription?+

Really. You pay $300 when you book one. Nothing renews. We don't email you to book the next one. Most people settle into every three months on their own, and some only book when Google sends them an email.

How is this different from the audit?+

The audit looks at everything, once, in depth, with instructions for every fix: nine areas across the account and the website. The Health Check looks only at the things that change on their own, compares them to how they were left, and tells you what moved. Think of the audit as the service and the check as the warrant of fitness.

How much of this is automated?+

The comparison is mostly software, which is why it's $300 and one working day: pulling the current settings and search terms and lining them up against the last known state is exactly what software is for. Deciding whether a change matters, putting a dollar figure on it, and writing the fix is a person. The note says which was which.

Can you just fix what moved?+

Yes, on a written quote based on the time estimate in the note. Most fixes are five to twenty minutes and most people do them themselves, which is the point.

Request

Book a Health Check

We reply within one working day with a fit check. If it suits you, the reply has the invoice, the access steps and a delivery date. If it doesn't, it says so.

Don't put passwords, customer or patient details in this form. Access, where needed, is granted inside the platform after the fit check. How we handle your information.

Reply within one working day. No list, no follow-up sequence.