Stop sending paid clicks to your homepage.
Every click you pay for lands somewhere. If it's your homepage, the person has to find the thing the ad promised, past the menu, the slideshow and the About Us. A landing page has one job: finish the sentence the ad started, and give them one thing to do. Built to load fast on a phone, with the form and the call both counted.
For people who are already paying for clicks
"The ad works. The page doesn't."
The search terms are right and the clicks are coming, but the phone isn't ringing. Often the page is the leak, not the campaign. A the $595 Audit will tell you which, before you spend on either.
"I want to test one thing."
A new service, a winter offer, a suburb you're pushing into. One page lets you try it without rebuilding your site or waiting three weeks for a developer to reply.
"They weren't searching for me."
Meta traffic is colder. The person was scrolling, not looking. The page has to restate the offer in the first line and make the next step obvious, or the click is gone. More on Meta ads.
What's on the page, and why
Six decisions, made on purpose. Each one is something we've watched go wrong on our own clinics' pages before we learned to do it properly.
The headline repeats the ad
If the ad says "same-day emergency plumber, Takapuna", the first line of the page says that. Not "Welcome to Shore Plumbing". The person checks they're in the right place in under a second, and Google's Quality Score rewards the match too.
Nothing on the page we didn't need
No theme, no page builder, no slider, no hero video. Small images. We measure it in PageSpeed Insights on mobile and open it on a real phone on 4G before it goes live. If it's slow, it doesn't launch.
Tap to call, or one short form
No navigation, no footer links, no "you might also like". Every button on the page does the same thing. If there are two things to do, there are two pages.
The form and the call both count
A GA4 event and a Google Ads conversion on the form send and on the call tap. Where the volume justifies it, a tracking number so the calls themselves are counted. How we wire tracking.
Only things that are true
Your real Google reviews, linked to where they live. Your qualifications. A photo of you or the van. No invented stars, no "trusted by 10,000 Kiwis", no stock photos of a handshake.
One change at a time
After launch we change one thing, the headline or the form length or the button wording, and leave it long enough for the clicks to tell us something. What we changed and when is in the change log. Two changes at once teach you nothing.
A page that finishes the sentence
Somebody searched "emergency plumber Takapuna", read an ad that promised exactly that, and tapped. Here's what they should see, top to bottom. The numbers match the callouts on the mock.
- Headline that matches the ad. The words in the ad are the first words on the page. The person knows they're in the right place before they scroll.
- Phone number and one button above the fold. Tap to call. Visible without scrolling, on a real phone, not just in a mock-up.
- Proof that's true. Real Google reviews, linked. A qualification. A photo of the actual van. Nothing we'd have to make up.
- What happens next. Three lines that take the fear out of calling: what you'll be asked, what you'll be told, when someone turns up.
- One form, three fields. Name, phone, the problem. Every extra field costs you people, so there aren't any.
- No navigation, no footer links. Nowhere to wander off to. Your business name and licence details, and that's the end of the page.
About a week from brief to live
Faster than a website, because there's less of it. The one thing that slows it down is waiting for the photo of the van.
Brief
A 30-minute call. Which ad, which offer, who's clicking and what you want them to do. If you run Google Ads we read the search terms report first, so the page answers what people actually typed.
Write
Two or three headline options that match the ad. The proof we can truthfully make. The three lines of "what happens next". The form fields, and why there are only three. You pick, we tidy.
Build and wire
Built on your domain and your hosting, not a builder subscription we hold. GA4 events, Google Ads conversions and the call tap all wired and test-fired. Opened on a real phone on 4G before we call it done.
Launch, then test one thing
The ad's final URL is switched to the new page. We watch it for two weeks, change one thing, and log what and when. Every change is in the change log you can read any time.
Homepage, or the page that finishes the sentence
The difference isn't design. It's whether the page was built for the person who clicked the ad, or for everyone who might ever visit.
From $900 a page. Tracking included.
One page: the words, the build, and the tracking. Quoted in writing after the brief. A second version of the same page for testing costs less, and we tell you that number before we build it.
Get a quote →- Copy written for the ad it serves
- Built on your domain and hosting
- Tap-to-call and one form, tested
- GA4 and Google Ads conversions on both
- Mobile speed check before launch
- One round of changes
- Change log, from day one
If we already run your Google Ads, pages are still quoted separately, but the tracking is already done. If the honest answer is that your existing page is fine and the ads are the problem, we'll say so. A the $595 Audit is cheaper than a page you don't need.
Before you ask
Can't I just use my homepage?+
Sometimes, yes. If your homepage already leads with the thing the ad promises, has the phone number at the top and loads quickly on a phone, don't buy this. We'll look before we quote and tell you if that's the case.
Where does the page live?+
On your domain, on your hosting: something like yourbusiness.co.nz/emergency-plumber. Not on a landing-page builder subscription that we hold and you pay for every month. If a builder is genuinely the right tool for you, the account is in your name and we say what it costs.
Do I need one for every service?+
Roughly one per offer, which usually means one per ad group. Start with the one that gets the most spend and the worst results. If that one works, the next is an easier decision, and cheaper because the structure is already built.
How much of this is automated?+
The speed test, the form delivery and the uptime check are tools. The words, the layout decisions, the tracking setup, the test on a real phone and the choice of what to change next are done by a person. We don't spin out fifty "AI landing pages" and charge you as if we'd written them. If a tool drafts a line, the change log says so.
How do I know it's working?+
The form and the call are both counted as conversions, so Google Ads and GA4 can both show you how many people did the thing the page was built for. If you're on a monthly service with us, the one-page report shows it in plain English every month.
Can you build one for Meta ads too?+
Yes, and it has to work harder, because the person wasn't searching for you. The first line restates the offer they saw, and the proof does more of the lifting. Say it's for Meta when you enquire and we'll tell you honestly whether the page or the ad is the better place to spend first.
Build the landing page
We reply within one working day with a fit check. If it suits you, the reply has the invoice, the access steps and a delivery date. If it doesn't, it says so.
Don't put passwords, customer or patient details in this form. Access, where needed, is granted inside the platform after the fit check. How we handle your information.
From $900Get a quote →