If Meta makes sense for you, we'll run it. If it doesn't, we'll say so.
Facebook and Instagram ads pay off for some businesses and quietly burn money for others. Tell us what you sell and we'll tell you which you are, before you spend a dollar. If it's a yes, we build it in your Business Manager, in your name, and report it in plain English.
Meta works when there's something to look at
Nobody opens Instagram looking for a plumber. They open it to scroll, and your ad has to earn a stop. These are the three businesses it usually earns one for.
"People buy it with their eyes."
Furniture, food, landscaping, fit-outs, jewellery, a café that looks the way it tastes. If a photo of your actual work can stop a thumb mid-scroll, Meta can put that photo in front of the right suburb for a few dollars a day.
"I want to follow up the people who looked."
You already have traffic, from Google Ads, from search, from word of mouth. Most of it leaves without booking. A retargeting audience built from your own site visitors is the cheapest, most defensible Meta campaign there is, and it's usually where we start.
"There's an offer, an opening, an event."
A second clinic opening in Takapuna. A winter special. A market weekend. You need a specific suburb to know a specific thing inside a specific window, and Meta's location and interest targeting is built for exactly that.
Built in your name, from the first click
Setup is included in the monthly fee. Every piece of it lives in accounts you own. Here is what "setup" actually means, screen by screen.
Business Manager, in your name
What it is. Meta Business Manager holds your Page, ad account, pixel and payment method. Yours is created with your email as admin, or tidied if it already exists.
Where we sit. As a partner, under Business settings → Partners, with the access you choose. You can remove us with one click. We never ask for your Facebook password.
Pixel and Conversions API
What it is. The Meta pixel on your site, plus the Conversions API so events still arrive when a browser blocks the pixel. Set up on the thing that matters: a booking, a form, a call click, a sale.
How we check it. We test every event ourselves in Events Manager before an ad goes live. If you already have tracking from us, this is an afternoon's work.
A retargeting audience from your website
What it is. A custom audience of people who visited your site in the last 30, 90 or 180 days, and a lookalike built from the best of them. If you have a customer list and permission to use it, that too.
What we'll tell you. When the audience is too small to be worth spending on. That happens, and it's better to hear it before the money goes.
Two or three ads to start
What it is. Real photos of your work, your people or your product. Short copy. One clear ask. We write the words, you approve them, and nothing goes live you haven't seen.
What it isn't. Stock photos of people pointing at laptops. If you need a photographer, we'll say so and you hire one directly. More on copy and content.
Campaigns with one job each
What it is. One campaign per objective, leads or sales or traffic, never all three at once. Location set to the suburbs you actually serve. A daily budget you set, with a cap so it can't run past it.
The detail that matters. Frequency watched every week, so the same person isn't shown your ad twenty times and starts to resent you.
One page, once a month, in plain English
What it says. What a lead or booking cost. Which ad did the work. How often people saw it. What changed and why. Whether Meta paid for itself next to your Google results.
What it leaves out. "Reach" and "engagement" as if they were results. Reach is how many people scrolled past you. See how we report.
Does Meta make sense for you?
This is the sheet we fill in on the first call. Three questions, then a verdict. It takes twenty minutes, and plenty of people who ask get told to fix Google first.
- Intent is the whole difference. Google catches people who are already looking. Meta interrupts people who aren't. Urgent, needed-now services belong on Google.
- Retargeting is the exception. Even a plumber can use Meta to follow up the people who visited the site and didn't call. That's cheap, and it's honest.
- The verdict is written down. You get it by email, with the reasons, so you can hold us to it.
- Visual product. Furniture, food, fit-outs, landscaping. The photo does the selling.
- An offer with a real deadline. A winter special, an opening week.
- Retargeting site visitors. People who looked and didn't book.
- Events. A market, a workshop, an open day, in one suburb.
- Being known in a suburb. A new clinic that nobody has heard of yet.
- Urgent need. Plumber, electrician, emergency dentist, locksmith.
- "Near me" searches. Physio, mechanic, vet, anything people look up on the day.
- B2B services. Accountants, commercial cleaning, IT support. Nobody scrolls for these.
- Anything with a search terms report. Google tells you what people asked for. Meta can't.
Verdict, setup, small launch, honest read
Four steps, in this order. The first one is free and can end the process. That's the point of it.
The fit call
Twenty minutes on what you sell, who buys it, and what you're already running. You get a written yes or no. If it's no, we tell you what to do instead, which is usually Google search done properly. No charge either way.
Setup in your name
Business Manager, ad account, pixel, Conversions API, retargeting audience, two or three ads with copy you've approved. Every event tested in Events Manager before launch.
Launch small
One objective, a modest daily budget you've agreed in writing, a spend cap. We watch frequency and cost per lead for the first fortnight and log every change we make.
Report, adjust, or stop
One page each month. If cost per lead is heading somewhere you'd pay for, we adjust and keep going. If it isn't, we say stop. You keep the account, the pixel and the audiences either way.
Tactics we won't use, in writing
Meta makes it very easy to spend money badly and report it as success. These are the four ways it usually happens, and what we do instead.
One fee. Ad spend goes straight to Meta.
Setup is included, not billed on top. Ad spend is paid by you, directly to Meta, from a card on your own ad account. We never hold your ad money. Month to month; cancel by email.
Ask if Meta fits →- Fit call and a written verdict
- Business Manager and ad account in your name
- Pixel and Conversions API, tested
- Retargeting audience from your website
- Copy for two or three ads to start
- Monthly one-page report and a change log
If the fit call says no, there's no charge. We'll suggest a starting daily budget in writing; for most local businesses it's modest, and until retargeting has proved itself it should stay smaller than what you'd put into search. New photography or video is hired by you, directly, if you need it. Running Google as well? That's Google Ads management, and the two reports sit side by side.
Before you ask
Should I do Google or Meta first?+
For a local service business, usually Google. Three reasons. Someone searching "emergency plumber West Auckland" wants a plumber now; someone scrolling Instagram doesn't. Google gives you a search terms report, so you learn what people actually ask for; Meta gives you nothing like it. And once Google is bringing people to your site, Meta has a warm audience to retarget, which is the cheapest thing it does.
The exceptions are real: a visual product nobody searches for yet, an event, a new location that needs to be known. If that's you, we'll say so. Start with Google Ads set up properly if you're not sure.
Who owns the ad account?+
You do. Business Manager is created with your email as admin, and the Page, ad account, pixel and payment method sit inside it. We're added as a partner with a role you choose. If we part ways, you remove us under Business settings → Partners and nothing else changes. If a previous agency has your ad account inside their Business Manager, account rescue is where to start.
How much of this is automated?+
More than on Google, and we'd rather you knew that. Meta's delivery system decides which person sees your ad, when, and at what price; that's automated by Meta and cannot be switched off. What a person does: the fit call, the setup, the audiences, the copy, reading the numbers each week, and deciding when to change or stop. We use one automated rule ourselves, a spend cap that pauses a campaign if it runs past the budget, and we'll tell you it's there.
Do you need my Facebook password?+
No, and please don't give it to anyone who asks. Access is granted through Business Manager to our business, at a level you set, and you can see exactly what we can do. Your personal Facebook login stays yours.
Do you make the photos and videos?+
We write the copy and lay out simple ads from photos you already have, and we'll tell you which of yours will work. If you need new photography or video, we'll say so and you hire someone directly; we don't mark up other people's work. If you want the words done properly for the site as well, that's content and copy.
What if it doesn't work?+
We tell you, in the report, and we recommend stopping. There's no contract to see out. You keep the Business Manager, the pixel, the audiences and the ads, so if you want to try again later, or with someone else, nothing has to be rebuilt.
Ask whether Meta makes sense
We reply within one working day with a fit check. If it suits you, the reply has the invoice, the access steps and a delivery date. If it doesn't, it says so.
Don't put passwords, customer or patient details in this form. Access, where needed, is granted inside the platform after the fit check. How we handle your information.
$500/mo + spendAsk us →